Fig. 1
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In this phase, the Marketing team is first forming the actual development team consisting of surgeons, marketeers and engineers. The Marketeers develop a plan that identifies the marketing strategies, positioning, and tactics that will support the launch of the new product. They also generate a checklist describing all aspects of an early phase required to be completed by operations.
Medical engineers are engineers with strong analytical skills and technical competence paired with distinctive know-how in medicine. In the planning phase, they provide technical input in terms of rough designs (figure 1), form study models and reports to determine the anticipated design approach. This entails also an rough estimation of required design features which can be altered to ease the manufacturability of the product. An effective assessment should increase the quality and usability of the product while reducing the original cost estimate to manufacture the product. |
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